$51 leads in a market where clicks cost $500
A San Diego personal injury attorney needed a patient acquisition system that could compete in one of the most expensive advertising markets in the country. We built it. Then we had to pause it because he couldn’t handle the volume.
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Cost per lead
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Lead-to-appointment rate
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Monthly consultations
The most expensive keywords in America
Personal injury law in California is not a normal advertising market. Keywords like “car accident lawyer San Diego” can cost $300 to $500 per click. A single wasted click costs more than many businesses spend on a full day of ads.
John Gagnon had built a respected practice. 20+ years in the Marine Corps. Former San Francisco Transit Police Officer. Board certified with genuine expertise in personal injury, medical malpractice, and aviation law.
What he needed was a system that could generate qualified consultations without bleeding money on clicks that never converted. In the San Diego PI market, that’s the difference between growth and going broke.
Integrated system. Not just ads.
We built the complete lead-to-consultation system. Google Ads with intent-driven targeting focused on high-value PI keywords. A custom landing page with clear value proposition, trust signals, and “The Gagnon Guarantee” prominently featured.
But ads and landing pages only generate leads. Converting those leads to consultations requires speed and systems. We implemented online booking that eliminated scheduling friction. CRM automation with immediate follow-up sequences. Every lead received instant contact before competitors could reach them.
The result was a machine that turned expensive clicks into booked consultations at a fraction of market rates.
Too many consultations
The system worked faster than expected.
In the first full month, the campaign generated 39 leads at $51 each. In a market where a single click can cost ten times that amount, this was exceptional efficiency. But lead cost only tells half the story.
87% of those leads booked consultations. Not 30%. Not 50%. Nearly nine out of ten inquiries converted to scheduled appointments. The combination of landing page, booking system, and automated follow-up eliminated the gaps where leads typically disappear.
The campaign was paused not because of performance issues. It was paused because the firm had more consultations than it could handle. The signed cases from this period included what the attorney described as “big ones,” with personal injury settlements in this market ranging from $50,000 to over $1 million.
The numbers behind the flood
We delivered qualified consultations in one of the most expensive legal advertising markets in the country at a fraction of typical costs. The system generated immediate results and had to be paused due to capacity constraints.
Metric
Result
Cost Per Lead
$51 (market avg $200+)
Lead-to-Appointment Rate
87% (vs 30-50% industry avg)
Cost Per Consultation
$59
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Individual results vary. Full disclaimer.
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