From losing sleep over patients to managing a waitlist
A 30-year Fort Myers plastic surgery practice had zero marketing infrastructure. No ads. No CRM. No system. We built everything from scratch, then added the automation layer that turned good lead generation into dominant patient acquisition.
0
Return on Ad Spend
0
Consult-to-patient rate
0
Above industry average
Reputation without a system
Dr. Marc Schneider spent 30 years building a respected plastic surgery practice in Fort Myers. Reputation was strong. Referrals trickled in. But there was no engine behind it.
No Google Ads. No CRM. No way to track which marketing efforts produced patients and which produced nothing. Leads came in sporadically, follow-up was manual, and too many consultations never converted. The OR schedule swung between packed weeks and empty ones. Growth was guesswork.
Previous agencies had tried and failed. Money went out. Results did not come back. Dr. Schneider needed more than another vendor running ads. He needed a complete patient-acquisition system, built from the ground up, that would compound over time.
Foundation first. Then the system.
We started with infrastructure. Google Ads built from a blank account. Intent-driven search campaigns targeting breast augmentation, facelift, and body contouring procedures. Dedicated landing pages engineered for conversion. Proper tracking connecting ad clicks to booked consultations, not just form fills.
Within months, the practice had a predictable, scalable source of qualified leads. Ad spend grew from $4K per quarter to over $55K per quarter as results proved out. But volume exposed a new problem.
Leads were falling through cracks. Follow-up was inconsistent. Consultations that should have booked never did. The ads were working. The back-end was leaking. So we added the second layer: a full CRM with automated nurture sequences, instant lead response, appointment reminders, and nightly data sync feeding closed-won information back to Google for smarter bidding.
That is when the numbers changed.
Same Leads. Different Outcome.
Before automation, the practice converted consultations to patients at 27%. Industry average. Respectable. Forgettable.
After automation, that number jumped to 44%. Seventeen percentage points above industry average. Achieved without changing the traffic source, the ad campaigns, or the targeting. Same leads. Different system handling them.
The math is unforgiving. On 1,496 booked consultations, that 17-point improvement represents hundreds of additional patients who would have walked away under the old process. Hundreds of procedures. Hundreds of relationships. All from leads that were already coming in.
This is the Compound Growth System in action. Ads create the volume. Automation multiplies the value. Neither works as well alone. Together, they create results that competitors running siloed tactics cannot touch.
“Before Kinetic3, I was throwing money at Google Ads and praying something would stick. My OR schedule was unpredictable, and I was losing sleep wondering where my next patients would come from. In less than two years, Bennett completely transformed my practice into a patient-generation machine. Now my biggest problem is managing the waitlist.”
Dr. Marc Schneider
Schneider Centre for Plastic Surgery
The numbers behind the transformation
Over 29 months, we scaled ad investment from zero to $$404K+ while maintaining cost efficiency that outperformed industry benchmarks at every stage. The combination of Google Ads foundation and automation systems created compound returns that neither could achieve alone.
Metric
Result
Return on Ad Spend
29:1
Total Leads Generated
4,300+
Booked Consultations
1,496
Won Patients
790
Cost Per Lead
$84 (vs ~$120 industry avg)
Consult-to-Patient Rate
44% (vs ~27% industry avg)
Ad Spend Growth
$4K/quarter → $55K/quarter
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Individual results vary. Full disclaimer.
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