From three months to shutdown to $90K/mo
A telehealth TRT clinic had a brilliant concept but zero systems. $100 in total revenue. No paying subscribers. Three months of runway before the doors closed. We built the complete patient-acquisition machine that turned them into a market leader.
0
Monthly revenue
0
Patients won
0
Lifetime value to CAC
Burning cash with nothing to show
TestDepot had the product. Affordable testosterone therapy delivered via telehealth. MCT oil-based formulations with smoother injections. Transparent pricing with no hidden fees. A genuine differentiator in a crowded market.
What they didn’t have was a system.
Money was going out the door on Google Ads with zero conversion tracking. Leads came in and vanished into thin air. No follow-up. No bookings. No revenue. After months of burning cash, total revenue stood at $100. Not $100K. One hundred dollars.
The runway was three months. Without a complete rebuild of how they acquired and converted patients, the business would shut down.
Everything. All at once.
We built the complete patient-acquisition infrastructure in parallel. Google Ads rebuilt from scratch with proper conversion tracking, intent-driven campaigns, and value-based bidding. Landing pages engineered for conversion. A CRM with speed-to-lead automation ensuring no inquiry went unanswered.
The system covered every stage of the patient journey. Fresh lead to booked consultation. Consultation to lab order. Lab order to treatment. Treatment to subscription. Multi-channel follow-up sequences at each transition point.
Within weeks, the bleeding stopped. Within months, growth compounded. By month 11, ROAS hit breakeven. By month 20, monthly revenue reached $90K.
Subscription changes everything
TestDepot is not a one-time purchase business. It is a subscription model. Patients pay $139 to $299 per month for ongoing treatment. Retention sits above 70%. That changes the math entirely.
Direct return on ad spend shows 1.15x. That looks modest until you factor in lifetime value. A single TRT patient generates $4,000+ over a typical relationship. At $282 cost per acquisition, the lifetime value to CAC ratio is 15:1.
The 654 patients acquired during this period represent recurring revenue that compounds month after month. The patient-acquisition machine does not just generate transactions. It builds an asset.
“My partner and I had excellent success using Kinetic3 to develop our website and Google advertising for our brick and mortar medical clinic. We approached Kinetic3 to help us create a full telehealth business including website development, advertising, lead follow-up and automations. Their expertise and help implementing our systems have been fantastic. Our growth has exceeded all expectations and benchmarks that even Kinetic3 quoted us.”
Co-Founder
TestDepot
The numbers behind the transformation
Over 20 months, TestDepot went from three months to shutdown to a market leader with 463 active subscriptions, 70%+ retention, and a 4.9-star Trustpilot rating. The system we built did not just save the business. It created a growth engine.
Metric
Result
Monthly Revenue
$100 → $90K
Patients Won
654
Lifetime Value to CAC
15:1
Subscription Retention
70%+
Lead-to-Patient Rate
27.6%
Consult Booking Rate
71%
Post-Consult Close Rate
96%
Trustpilot Rating
4.9/5 (104 reviews)
Time to Breakeven ROAS
11 weeks
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Individual results vary. Full disclaimer.
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